TITLE:

Vice President Marketing Data Science & Analytics

LOCATION:

Minneapolis MN

JOB CATEGORY:

Analytics, Data Science & Data Gov.

Industry 1: Information Technology and Services
Industry 2: Marketing and Advertising
Industry 3:

Job ID: 21724710993
Category: Analytics, Data Science & Data Gov.
Location: Minneapolis, MN

We are seeking a Vice President, Marketing Data Science and Analytics for a progressive cutting-edge client in Minnesota. This role will provide executive leadership through strong knowledge of digital marketing, data science and measurement. The ideal candidate will be a tenured Vice President possessing the ability to create solutions, internally and with clients. This includes a solid foundation of knowledge in media measurement/modeling, Google Analytics, database marketing principles and statistical modeling. Extra points for a wealth of curiosity, passion, and motivation.

This role will be located in Minneapolis, Minnesota and have three days a week hybrid office hours.

WHAT YOU WILL BE DOING

  • Partner with internal stakeholders and clients to design, implement, and execute measurement solutions that improve media program, website, and marketing program performance.
  • Lead statistical/database marketing efforts as financial analysis and statement efforts.
  • Lead executive-level conversations to recommend and advise the best approach and evaluate results.
  • Provide actionable business insights through analyzation of complex, high dimensionality data.
  • Develop a vision to grow the analytics capability for existing and new clients.
  • Manage, support, and mentor a team of analysts with expertise in marketing performance analysis, dashboarding, website analytics, customer segmentation, financial analysis, ROI modeling, lifetime value analysis, cross channel analysis, and media mix analysis.
  • Recommend KPIs and establish measurement processes for media plans, personalization strategies, loyalty programs, and other marketing efforts.
  • Oversee report definition and generation.
  • Lead the deployment of analytic systems and reporting projects, including website testing, campaign management, Pilot/in-market analysis (A/B and multi-variate test)

WHAT YOU BRING TO THE TABLE:

  • The ability to provide actionable business insights through analyzation of complex, high dimensionality data, awareness of best practices, and passion for understanding and implementing evolving industry trends.
  • Must be located in Minnesota with prior tenure as a Vice President
  • Minimum of a bachelor’s degree in a relevant quantitative field (e.g., statistics, mathematics, economics, operations, marketing/business, research, social science, or related area)
  • 8+ years’ experience leading people and teams
  • 8+ years’ experience in reporting and analytics
  • 5+ years in an analytical role within a marketing/advertising employment setting
  • Experience in a services industry (agency and/or consulting)
  • Experience with database marketing, economic modeling, data mining and predictive modeling.
  • Experience with digital marketing analytics software (Adobe Analytics, GTM, Omniture, Google Analytics, ViQ, etc.)
  • Deep understanding of media landscape, site analytics, attribution, and CRM systems for holistic advising (ex. Adobe Omniture, Google 360, Bizible, VisualIQ, Salesforce, Eloqua)
  • Strong project management, attention to detail and time management skills
  • Working knowledge of one or more analytical software platforms (e.g., SAS, SPSS, R, Alteryx, or open-source data mining tools such as Python)
  • Working knowledge of database querying, reporting and visualization tools (e.g., Tableau, Alteryx, SQL).
  • Working knowledge of Scrum/Agile experience and methodologies

** Sponsorship is not currently available **

BrainWorks, founded in 1991, is a leading executive search firm that prides itself on delivering superior talent to drive business performance. Our consultants are experts in their practice areas, which include CRM, Direct / Database Marketing and Customer Sciences / Advanced Analytics.

The Relationship Marketing and Decision Sciences Practice Group places top performing candidates, from mid-level managers to C-level executives, with companies spanning from entrepreneurial start-ups to Fortune 500’s. Some of the business areas in which these candidates specialize include the following: Statistical Modeling, Advanced Analytics, Web Analytics, Digital Analytics, Customer Analytics, and Campaign Management.

When you partner with BrainWorks you will receive industry expertise coupled with quality, speed and results guaranteeing a great hire. We look forward to having the opportunity to work with you https://brainworksinc.com.

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