Industry 1: Computer Software
Industry 2: Hospital & Health Care
Industry 3:
Job ID: 30063139137
Category: Sales and Marketing
Location: Remote,
Vice President of Performance Marketing / Demand Generation
Location: Remote (Preferred Hubs: Manhattan, San Francisco, Chicago)
Compensation: Base Salary + Bonus + Generous Equity Package
About the Company
A fast-growing, mature SaaS startup, the company is on track for an IPO within the the next few quarters. Backed by leading investors and driven by cutting-edge technology, it has experienced rapid early growth and is now focused on scaling through advanced digital marketing and demand generation strategies.
With a clear roadmap in place, the organization is transforming its marketing approach to build, optimize, and scale demand generation, driving predictable revenue growth and long-term market leadership.
The Opportunity
The company seeks a Vice President of Performance Marketing / Demand Generation to design, implement, and scale a high-impact, ROI-driven demand strategy. This leadership role offers the chance to build from a strong foundation while scaling for long-term success. The individual in this role will shape strategy, drive execution, and build a high-performing team in a rapidly expanding SaaS environment.
Key Responsibilities
- Demand Strategy & Execution: Develop and execute a comprehensive demand generation strategy that drives predictable revenue growth.
- Pipeline & Revenue Generation: Establish scalable programs focused on SaaS-based recurring revenue models.
- Leadership & Team Development: Build and lead a best-in-class demand generation team.
- Cross-Functional Collaboration: Partner with Sales, Product Marketing, and Analytics to align goals and maximize business impact.
- Metrics-Driven Growth: Own key performance indicators, including MQLs, pipeline contribution, and ARR growth.
Required Qualifications
- Experience: 8-12+ years leading demand generation for SaaS or recurring revenue businesses, ideally scaling from at least $200MM+ ARR toward $500M+.
- Start-up mindset or prior experience: you’re the one who rolls your sleeves up, builds the processes and the teams to scale
- Strategic Vision & Execution: Demonstrated success in building and scaling complex, multi-channel demand generation programs.
- Proven Impact: A track record of driving significant revenue growth through innovative marketing strategies.
- Leadership Excellence: Ability to attract, mentor, and lead high-performing teams in a fast-paced environment.
Why Join the Company?
- Industry Leadership: Join a rapidly scaling SaaS company driving innovation and preparing for a successful IPO.
- Career-Defining Role: Lead a demand generation strategy with direct impact on company growth and market expansion.
- Competitive Compensation: A comprehensive package that includes a competitive base salary, performance bonus, and significant equity options.
- Remote Flexibility: Enjoy the freedom to work from anywhere, with preferred access to key company hubs in major cities.
This is a unique opportunity to lead demand generation at scale, transforming a growing SaaS company into a market leader on the path to IPO and beyond.
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