Multigenerational Workforce: 4 Engagement Strategies to Use
Meshing the many different working styles of employees from different generations always presents a challenge. The addition of millennial and generation z workers to the business environment represents a change that could actually provide advantages to your organization. It’s important you consider the needs of all employees to get the best of both worlds – the fresh approach of younger workers and the institutional knowledge of your valued veterans. Here are some strategies that work across generations.
Leverage social media to engage younger workers. Instagram and YouTube are particularly popular at the time of this writing, especially because millennials rely heavily on visual media, but don’t neglect forms of communication that other generations prefer. Make an effort to remain up to date on new developments in communication; however, don’t ignore in-person meetings, email and newsletters. Podcasts seem to cut across multiple generations, so if you have something that would be a good fit for podcasting, consider adding it to your resources.
Employees of all ages have strengths and insights to share. A collaborative culture can encourage them to contribute. Innovation and an exchange of ideas are essential to your company’s growth and continued profitability. Keep people engaged with mentoring and cross-training so the entire organization is fed by both fresh ideas and proven experience.
No matter what career stage each employee is at, you should make an effort to know their goals and potential. Younger employees may be eager to attain a post-graduate degree, while busy mid-career workers may prefer a certification that requires less of a time investment. Professionals at any career stage may consider exploring a lateral transition. You won’t know the answers to any of these questions without engaging with the employee.
Needs change over the course of a career. Some workers might want flexible hours to work on a project or coursework. Others may want the option of working from home while addressing family obligation. Employees near the end of their careers might prefer to downshift to a part-time role. Stay involved with your staff to understand what they might require at each stage of their career.
The executive recruiters at BrainWorks can help you find the most highly qualified candidates and develop strategies to keep them engaged at any age or career stage. For expert assistance sourcing and hiring top performers, contact us today.