The Rise of Software as a Service

Software as a service (SaaS) is a way of delivering applications over the Internet—as a service. Instead of installing and maintaining software locally, you simply access it via the Internet, freeing yourself from complex software and hardware costs and management.

A recent UK report  states that the global SaaS market is expected to reach $757 billion by 2023. With this rapid growth, it’s important for companies that manufacture and sell SaaS products to start thinking about how they can recruit and prepare top talent in engineering, product, and sales and marketing for the shift towards SaaS.

Attracting top SaaS talent is crucial for businesses looking to capitalize on the continued growth in the SaaS sales sector. To attract top SaaS talent, businesses should focus on building a company culture that is attractive to today’s younger generations and on offering competitive compensation packages. Since the Covid-19 pandemic, a candidate-driven market means that offering flexible work arrangements, such as remote work options, is often necessary for finding the best talent.

Understanding the Importance of SaaS Recruitment

Despite the boom in SaaS, there are still sector-specific niches with limited talent pools and ensuring that your business vacancies are visible to the best in the industry is crucial for success.

Recruiting the best talent possible can be achieved by revisiting your candidate attraction methods, introducing values-based and top-grading techniques into your recruiting tools, and revisiting your culture and whole employee value proposition.

So-called “soft skills” are critical for success in a SaaS-driven workplace. For example, employees will need to be able to collaborate effectively with remote teams, as well as communicate effectively with stakeholders. Employers should therefore consider screening for and providing training on teamwork, communication, and project management so that employees can work effectively in a remote and digital environment.

As the report also highlights, the use of SaaS is not limited to just the IT department, but it’s now widely adopted in various departments such as HR, Sales, and Marketing. Therefore, it is important for employers to also train their non-IT employees on how to use SaaS tools and how they can improve their workflows. This will not only help them to be more productive and efficient, but also streamline their processes.

Saas Growth Recruiting Opportunities

The continued growth of the SaaS market presents both opportunities and challenges for businesses. To capitalize on the opportunities and overcome the challenges, businesses must focus on attracting the best talent alongside internal training and development. By building a strong company culture, offering competitive compensation packages, and providing employees with the necessary skills and knowledge to effectively use SaaS tools, businesses can set themselves up for success in the rapidly changing global economy.

What the SaaS revolution points to is a transformation in recruiting, hiring, and retention across the entire organizations that use SaaS. Given the complexity of the change, companies will need to recruit in a whole new way. A relationship with a recruiting firm that understands and stands for the demands of this new world is likely to produce the best results. An effective recruiting partner will partner with the company to identify the right combination of skill and experience to find the top candidates and to convey to them what it is the hiring company stands for.


BrainWorks is a recruiting organization that partners with clients to match them with recruiters who are experts in meeting their needs. Areas of specialization include: Accounting & Finance recruiting, Accounting & Finance – Interim recruiting, Alternative Investments recruitingAnalytics, Data Science & Data Governance recruiting, Commodities Technology & Training recruiting, Consumer Products recruiters, CRM & Direct Marketing recruiting, Cybersecurity recruiting, Data & Data Insights recruiting, eCommerce & Digital Marketing recruiting, Financial Technology, Go-To-Market Search – Private Equity/Insurance and Financial Services recruiting, Human Resources recruiters, Legal recruiting, Market Research & Consumer Insights recruiting, Medical Device recruiting, Private Equity Recruiting – Portfolio Companies, Private Equity, Private Credit & Corporate Development recruiting, Sales and Marketing recruiting, Supply Chain & Operations recruiting, Tax Recruiting, Technology recruiting. We solve your hiring challenges by leveraging our vast network of highly skilled talent and our extensive, time-tested industry expertise. To learn more about how BrainWorks can help you, contact us.

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