Amazon’s Impact on the Consumer Packaged Goods Industry

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The Consumer Packaged Goods (CPG) industry continues to evolve from being only a commodity marketplace with brands in brick and mortar stores competing for shelf space. A growing number of companies are looking to emulate what successful e-commerce companies like Amazon are doing to accomplish their respective goals in the market. Advancements in everything from… Read more »

What Impact Is Social Influence Having on Brand Loyalty?

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What do many of the top companies in the world have in common? Brand loyalty. Many startups focus their efforts solely on selling a product or service and fail to account for the lifetime value of their customers. The most successful brands are leveraging social media and online communities to influence their customers. A smart… Read more »

Professional Attention Deficit Disorder

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In the manufacturing economy, time was the currency. Systems were designed for maximum efficiency, and effectiveness was simply how much time could be dedicated to the process. The assembly line is a perfect example! In today’s information environment, directing our attention in the right places for the right amount of time and focus is the… Read more »

How to Discreetly Recruit When You Need to Replace an Employee

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Terminating an employee is never a pleasant experience. Even if your chemistry clashes with theirs or they’re toxic to your team, the actual act of firing someone – and the time leading up to it – are no fun. Unfortunately, sometimes it’s necessary. How do you prepare for such a transition while discreetly recruiting someone… Read more »