2016 CMO Career Guide to Success

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Businesses that have a deep knowledge of their customers outperform their competition by 60 percent, according to recent industry research. Much of this responsibility rests with the Chief Marketing Officer. The top attributes of a CMO – as identified by a survey of 1,500 chief executive officers – are communication, creativity and flexibility. How can… Read more »

Interviewing: Asking Questions is Just as Important as Answering

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Your job interview is a dialogue. It goes without saying that you need to anticipate questions that may be posed of you by a potential employer. At the same time, this is your opportunity to show you’ve done your research and are as invested as the interviewer in making the right match. This happens via… Read more »