Big data is quickly becoming one of the most valuable assets to predict human behavior and interactions. But, collecting and storing consumer data is also a significant responsibility that shouldn’t be taken lightly. After millions of social media profiles were misused without their permission, consumers around the world are more cautious now than ever with regard to protecting their personal data, and who they allow to access that data.

Five Laws of Cybersecurity

The Consumer Packaged Goods industry will require more technical experts to combat a variety of cyberattacks such as corporate security breaches and spear phishing. Forbes recently reported on the five laws that can help organizations stay informed about cybersecurity issues.

1. If There Is A Vulnerability, It Will Be Exploited

If your own network security experts expose the vulnerabilities before the cyber criminals, you’re already winning the battle. Remember, it’s a marathon and not a sprint to the finish line. The majority of cyber criminals typically target specific vulnerabilities, and there will always be those in our society who will try and hack everything within their capability.

2. Everything Is Vulnerable in Some Way

It’s only a matter of time until a previously impenetrable network is compromised. Even those corporations that spend millions annually on cyberdefense strategies have suffered major data breaches over the years.

3. Humans Trust Even When They Shouldn’t

It’s often considered to be the greatest weakness in cybersecurity. Too many people trust emails received from unknown senders, download anti-virus programs, etc.

4. With Innovation Comes Opportunity for Exploitation

New technology generally breeds additional vulnerabilities. The main takeaway from these laws is that you need to start thinking like a hacker in order to stop them, or at least slow them down. Further, it might be beneficial to concede that your organization’s cybersecurity isn’t flawless. Although perfect cybersecurity remains a myth, it’s still possible to disrupt and defeat cyber criminals by recruiting and training the top technical and data experts.

5. Hybrid Security

Managing security on dual platforms is a major concern as more companies are moving their data onto cloud platforms along with on-premises storage. The cloud is still vulnerable when basic security principles aren’t followed like updating your passwords on a regular basis. Even though basic cloud security can be extended with “cloud-access security brokers,” many companies are still left trying to unify two different security environments.


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