Brand Manager

Newark, NJ Job ID: 10533 Job Category: Consumer Products

Job ID: EB-2127910493
Category: Consumer Products
Location: Indianapolis, IN

Our client, a global leader in the consumer packaged foods industry, is seeking a Brand Manager to lead an exciting and newly launched brand. In this role, the Brand Manager will lead the execution of the national launch of the brand; own the annual business planning process; own and manage the Brand Marketing budget including planning and execution; lead the launch tracking and reporting; lead a cross- agency team in the execution of mass and digital advertising and proactive PR; partner closely with sales management to plan and execute new retail programs in Food, Mass, and Alt Channels.

Ideal candidates will have:

• Bachelor’s degree and 5+ years of brand management experience in a consumer packaged goods environment
• Food or beverage category experience a plus
• Strong business analytics, consumer insights development, understanding of core marketing levers and media/advertising experience
• Demonstrated leadership skills and ability to work within a cross-functional team