Industry 1: Facilities Services
Industry 2: Marketing and Advertising
Industry 3: Real Estate
Job ID: 28356592466
Category: Industrial
Location: Tampa, FL
BrainWorks has been retained by a $100M+ B2B franchise brand in the greater Tampa area. This highly respected, faith-based company has 30+ years in business with over 150 franchisees across 32 states. This newly created Head of Marketing role will develop, implement, and oversee marketing strategies to support franchise owners in driving customer acquisition, brand visibility, and local market growth. This leader will work closely with franchisees, agency partners and the C-suite to deliver effective, national and localized marketing campaigns that align with the company’s overall brand strategy. The ideal candidate will bring vital marketing insight, a deep understanding of the franchising industry, and the ability to build and maintain productive relationships with franchise owners.
KEY RESPONSIBILITIES:
- Lead digital marketing efforts, including social media, email campaigns, SEO, and paid advertising, to enhance brand visibility across all franchise locations.
- Collaborate with franchisees to tailor brand to local markets while maintaining the overall brand vision.
- Develop guidelines and training for franchise owners to use in local campaigns to ensure they represent the brand effectively.
- Develop and manage the marketing budget to ensure effective resource allocation for national and franchise-level marketing efforts.
- Supervise and mentor marketing team members, providing direction on strategic goals and performance expectations.
- Select and partner with key agencies to drive digital / lead generation and brand awareness.
QUALIFICATIONS AND REQUIREMENTS:
- Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree (MBA) preferred.
- Minimum 7+ years of marketing leadership experience, with at least 3 years in a franchise or multi-location business environment preferred. Proven record of developing and executing successful marketing campaigns that drive sales growth.
- Strong background in designing and implementing comprehensive marketing strategies, analyzing market data, and refining tactics based on data-driven insights.
- Proficiency in digital marketing strategies, including social media, email marketing, SEO, and paid advertising, with a focus on maintaining brand consistency across multiple locations.
LOCATION:
- Tampa, FL
- Hybrid or in-office work preference
BrainWorks is a premier executive search firm that delivers superior talent to drive business performance. Our consultants are experts in their practice areas, which include Consumer Products Careers; CRM, Direct/Database Marketing and Customer Sciences/Advanced Analytics; Accounting and Finance; Information Technology; Private Equity & Corporate Finance Digital Marketing and eCommerce; and Consumer Insights and Market Research.
The Consumer Products Practice Group places top performing candidates from mid to senior-level executives with companies spanning from Fortune 10 to midsize regional and national firms. Our consumer products recruiters have extensive knowledge of current trends and industry challenges. Some examples of Consumer Products Executive Searches would include C-level Officers, VP’s, Directors and Senior Managers in the areas of Sales, Marketing, Product Development, and Operations.
BrainWorks prides itself on quality, speed and GUARANTEED RESULTS, delivered through our unique QUASAR approach. When you partner with BrainWorks, your company will receive intelligence and industry expertise from consultants who are trustworthy, caring and passionate about your business needs. https://brainworksinc.com
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