Sr. Manager Digital Marketing Analytics

Industry 1: Health, Wellness and Fitness
Industry 2: Hospital & Health Care
Industry 3: Insurance

Job ID: EB-1669902028
Category: Analytics, Data Science & Data Gov.
Location: Remote, CA

Our amazing client is adding a Senior Manager of Digital and Marketing Analytics to their dynamic team to work remotely while located in the state of California. This role will supervise and provide technical direction to a team of 10+ analytics professionals and consultants. This role will build strong relationships with Marketing and Digital Business Leadership and consult with them to leverage analytics that enable them to meet their business goals and objectives. This role toggles between supervising and doing.

What you will be doing:

Digital Analytics

• Drive digital adoption and engagement of digital properties by understanding customer, provider, employer, and broker behavior through tagging strategies/implementation/tag management with tools like Google Analytics and session replay tools like Glassbox
• Develop performance insights into digital journeys through funnel analysis, traffic pattern analysis and recommend improvements in performance and personalization.
• Link digital performance with other attributes around multi-channel interaction, claim, demographics, plan to enrich insights.
• Design and interpret tests to measure improvements/changes to product features.
• Measure the value of digital in terms of OPEX savings, cost savings and revenue generation.
• Stay abreast of the latest digital tools and approaches for web/mobile analytics and data collection including cookie approaches, 3rd party pixels, etc. in compliance with regulations and requirements.

Marketing Analytics

• Analyze and understand the effectiveness of outbound marketing channels and efforts, from paid (display, search, social, etc.) to owned (calls, email, social) to earned (influencers)
• Design and read tests to measure improvements/changes to product features.
• Uncover insights and offer quantified recommendations on individual marketing campaigns.
• Design and read tests and measure incremental lift, results of A-B or other multivariate testing.
• Media mix modeling knowledge a plus

What you bring to the table:

• Bachelor’s degree in a quantitative field such as engineering, sciences, statistics, computer science, or related field
• A minimum of 5 to 10 years of relevant technical knowledge and analytics experience, with knowledge of statistical approaches such as experiment design, regression, etc.
• Managerial skills; experience leading / elevating skills of analytical teams.
• A minimum of 5 years of experience providing hands on technical direction
• Requires high proficiency in SQL, SAS & Python
• Understanding machine learning approaches is a plus.
• Google Analytics or similar tool experience

This is a direct hire role providing excellent compensation and bonus potential. Sponsorship is not being provided currently.

BrainWorks, founded in 1991, is a leading executive search firm that prides itself on delivering superior talent to drive business performance. Our consultants are experts in their practice areas, which include CRM, Direct / Database Marketing and Customer Sciences / Advanced Analytics.

The Relationship Marketing and Decision Sciences Practice Group places top performing candidates, from mid-level managers to C-level executives, with companies spanning from entrepreneurial start-ups to Fortune 500’s. Some of the business areas in which these candidates specialize include the following: Statistical Modeling, Advanced Analytics, Web Analytics, Digital Analytics, Customer Analytics, and Campaign Management.

When you partner with BrainWorks you will receive industry expertise coupled with quality, speed and results guaranteeing a great hire. We look forward to having the opportunity to work with you https://brainworksinc.com.

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