TITLE:

Vice President Analytics and Insights

LOCATION:

Minneapolis MN

JOB CATEGORY:

Analytics, Data Science & Data Gov.

Industry 1: Marketing and Advertising
Industry 2: Online Media
Industry 3: Media Production

Job ID: EB-2147288872
Category: Analytics, Data Science & Data Gov.
Location: Minneapolis, MN

Our amazing client is adding a Vice President, Analytics & Insights. This role will provide leadership through strong knowledge of digital marketing, data science and measurement. The ideal candidate will have the ability to create solutions, internally and with clients. This includes a solid foundation of knowledge in media measurement/modeling, Google Analytics, database marketing principles and statistical modeling. Extra points for a wealth of curiosity, passion, and motivation.

What you will be doing:

  • Partner with internal stakeholders and clients to design, implement, and execute measurement solutions that improve media program, website, and marketing program performance.
  • Lead statistical/database marketing efforts as financial analysis and statement efforts.
  • Lead executive-level conversations to recommend and advise the best approach and evaluate results.
  • Provide actionable business insights through analyzation of complex, high dimensionality data.
  • Develop a vision to grow the analytics capability for existing and new clients.
  • Manage, support, and mentor a team of analysts with expertise in marketing performance analysis, dashboarding, website analytics, customer segmentation, financial analysis, ROI modeling, lifetime value analysis, cross channel analysis, and media mix analysis.
  • Recommend KPIs and establish measurement processes for media plans, personalization strategies, loyalty programs, and other marketing efforts.
  • Oversee report definition and generation.
  • Lead the deployment of analytic systems and reporting projects, including website testing, campaign management, Pilot/in-market analysis (A/B and multi-variate test)

What you bring to the table:

  • The ability to provide actionable business insights through analyzation of complex, high dimensionality data, awareness of best practices, and passion for understanding and implementing evolving industry trends.
  • Minimum of a bachelor’s degree in a relevant quantitative field (e.g., statistics, mathematics, economics, operations, marketing/business, research, social science, or related area)
  • 10+ years’ experience leading people and teams
  • 10+ years’ experience in reporting and analytics
  • 5+ years in an analytical role within a marketing/advertising employment setting
  • Experience in a services industry (agency and/or consulting)
  • Experience with database marketing, economic modeling, data mining and predictive modeling.
  • Experience with digital marketing analytics software (Adobe Analytics, GTM, Omniture, Google Analytics, ViQ, etc.)
  • Deep understanding of media landscape, site analytics, attribution, and CRM systems for holistic advising (ex. Adobe Omniture, Google 360, Bizible, VisualIQ, Salesforce, Eloqua)
  • Strong project management, attention to detail and time management skills
  • Working knowledge of one or more analytical software platforms (e.g., SAS, SPSS, R, Alteryx, or open-source data mining tools such as Python)
  • Working knowledge of database querying, reporting and visualization tools (e.g., Tableau, Alteryx, SQL).
  • Working knowledge of Scrum/Agile experience and methodologies

**** Sponsorship is not currently available ****

BrainWorks, founded in 1991, is a leading executive search firm that prides itself on delivering superior talent to drive business performance. Our consultants are experts in their practice areas, which include CRM, Direct / Database Marketing and Customer Sciences / Advanced Analytics.

The Relationship Marketing and Decision Sciences Practice Group places top performing candidates, from mid-level managers to C-level executives, with companies spanning from entrepreneurial start-ups to Fortune 500’s. Some of the business areas in which these candidates specialize include the following: Statistical Modeling, Advanced Analytics, Web Analytics, Digital Analytics, Customer Analytics, and Campaign Management.

When you partner with BrainWorks you will receive industry expertise coupled with quality, speed and results guaranteeing a great hire. We look forward to having the opportunity to work with you https://brainworksinc.com.

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