Identifying Top Traits for Success

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Candidates often answer interview questions about personality traits based on their idealized self instead of their true self. For instance, if you asked a candidate if they view themselves as entrepreneurial, they will likely say yes, since that is a trait most people admire. Yet, not every role requires an entrepreneur. It’s important to accurately… Read more »

In the Rapidly Changing Field of Digital Marketing, Should You Hire for Potential Or Experience?

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Digital marketing is evolving so quickly it can be difficult to determine who the true experts are. No digital marketer has 20 years of experience, and courses of study from just a year or two ago could already be outdated. Other fields do not typically face this level of volatility. Since digital marketing is constantly… Read more »