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Every company wants to attract loyal customers, but brand loyalty can often be elusive in practice. What makes customers loyal to one brand over another? The factors that build loyalty might change from one generation to the next or over time. Aspects such as location and demographics can also come into play. Although there is… Read more »

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Are you trying to find the best talent to join your team? The first step is understanding what candidates want in a company. In today’s employment market, job hunters can be quite discerning, and need a few key incentives in order to make a career move. Here are some of the top qualities that professionals… Read more »

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The challenging steps to land a talented new employee are complete. They have the skills you want. They align with the organization’s culture and they have good chemistry with the other team members. How can you ensure your new hire will make a long term commitment to your company? Here are some suggested retention strategies… Read more »

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Hiring managers are under increased pressure to retain their best and brightest employees. Yet, now that it’s a job seeker’s market, it may also be time to do a little house-cleaning. The solution is to have an action plan that keeps you in control and out in front of the competition. The State of Employment… Read more »

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Good interviews don’t happen by chance; instead, they are carefully crafted to put a company’s best foot forward while providing maximum insight into the candidate. Let’s examine some of the factors that can make or break the interviewing process. There’s no substitute for advance planning! First Impressions An on-site visit usually presents the first opportunity… Read more »

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New technology is forcing the data science industry to rapidly evolve. This year, data science is going to be all about increasing efficiency and finding innovative ways to turn data into insights. Some of the biggest trends you will see this year are the digitization of the financial-services industry, data empowerment, and the growth of… Read more »