How Companies Can Best Prepare for Candidate Interviews

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Good interviews don’t happen by chance; instead, they are carefully crafted to put a company’s best foot forward while providing maximum insight into the candidate. Let’s examine some of the factors that can make or break the interviewing process. There’s no substitute for advance planning! First Impressions An on-site visit usually presents the first opportunity… Read more »

Capturing Your Customer’s Attention: E-Commerce Trends

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The e-commerce industry has already experienced a variety of notable trends this year. Companies around the world are adjusting their procedures to meet the growing demand of online shopping. From integrating animation and virtual reality to offering more delivery options and easier checkout procedures, you can boost sales and stay in front of your competition… Read more »

Overcoming the E-Commerce Gender Gap & Other Growth Strategies

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One challenge that the Consumer Packaged Goods (CPG) market continues to face is an obvious e-commerce gender gap. In order for these companies to effectively target men and women, marketers need to understand the different attitudes and behaviors of male and female shoppers. Marketing Dive reported on a recent study indicating that male consumers clearly… Read more »

Does Your Team Have an Ongoing Learning Plan?

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As a leader in your company, how can you help your team grow over time in all dimensions? You help them grow professionally; whether in marketing, analytics, sales, or any other job function, but there are certain professional skills that can always be enhanced. Don’t overlook other aspects of growth you can contribute to including,… Read more »

The Positivity Pledge

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We all know the power of positivity. We recognize we should always look on the bright side, turn a frown upside down, and keep our chins up. But we all have bad days that just seem like it would have been a better idea to never leave the house; and we all have frustrating moments… Read more »

Five Tips to Motivate and Retain Great Employees

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So you’ve vetted and hired some great talent – congratulations! Now how do you keep them motivated and engaged? How do you keep them employed with your organization for the long term? These are universal questions when it comes to hiring, and ones that are helpful to consider. Here are five tips to motivate and… Read more »