Overcoming the E-Commerce Gender Gap & Other Growth Strategies

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One challenge that the Consumer Packaged Goods (CPG) market continues to face is an obvious e-commerce gender gap. In order for these companies to effectively target men and women, marketers need to understand the different attitudes and behaviors of male and female shoppers. Marketing Dive reported on a recent study indicating that male consumers clearly… Read more »

Does Your Team Have an Ongoing Learning Plan?

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As a leader in your company, how can you help your team grow over time in all dimensions? You help them grow professionally; whether in marketing, analytics, sales, or any other job function, but there are certain professional skills that can always be enhanced. Don’t overlook other aspects of growth you can contribute to including,… Read more »

The Positivity Pledge

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We all know the power of positivity. We recognize we should always look on the bright side, turn a frown upside down, and keep our chins up. But we all have bad days that just seem like it would have been a better idea to never leave the house; and we all have frustrating moments… Read more »

Five Tips to Motivate and Retain Great Employees

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So you’ve vetted and hired some great talent – congratulations! Now how do you keep them motivated and engaged? How do you keep them employed with your organization for the long term? These are universal questions when it comes to hiring, and ones that are helpful to consider. Here are five tips to motivate and… Read more »

Set Yourself up for Success: How to Structure Your Hiring Team

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You need a cohesive team of motivated, passionate professionals in order to ensure the most consistent hiring success. You can’t afford not to. This group is charged with building the future of your organization. Traits of a High-Performing Talent Team The best talent leaders bring a diverse mix of skills and expertise to their roles…. Read more »

4 Pivotal Questions to Ask Before Accepting an Executive Job Offer

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As an executive, every career move you make should be a strategic one. Bring the same measured, thoughtful decision-making process to your professional advancement as you do your workday. Doing so ensures your career success in both the short term and the long term. Begin with these four pivotal questions. Will this position help you… Read more »